DOERS helped Petratec develop an online brand for a global audience.
Petratec Pte. Ltd.
Branding, Website design & development, Content Strategy
Founded in 1982, Petratec transformed from a small local workshop to become the precision engineering arm of Petracarbon, a diversified engineering company based in Singapore.
With Singapore’s push to advance the manufacturing sector, Petratec like many other local engineering firms needed a way to differentiate itself and appeal to a more sophisticated global audience. To do so, Petratec was looking to reconsider it’s business growth and regional expansion plans by redefining it’s image and ethos.
“Working with Doers has been an entirely positive experience. They have offered tremendous clarity in their design proposals as well as flexibility for design changes in their dealings with us. I highly recommend any company to take up your design requirements with them.”
General Manager, Petracarbon Pte. Ltd.
Impactful and visual driven homepage that leaves a lasting impression.
(Studies show that once your page loads, users form an opinion of your brand in .05 seconds.)
Content creation (copywriting) to translate technical information and vision to easily understandable and inspirational copy.
Clear call-to-action buttons to encourage visitors to contact and enquire about Petratec’s services.
Great images and dynamic layouts to create a distinct brand experience for visitors.
(Forrester Research has shown that 90% of customer experience decision makers say that a good experience is critical to their success.)
Customized icons to enhance informational content.
Responsive web design to ensure the web experience is great on mobile as well.
(Did you know that 40% of people would choose a different search result if the first is not mobile friendly.)