Case Study

DOERS helped Vi Dimensions craft a distinctive brand around its revolutionary surveillance technology.


Client

Vi Dimensions

Services

Branding, Website Design & Development, Content Strategy, Collaterals & Presentation Design

Vi Dimensions was founded with the simple idea that video analytics can be done in a much better and efficient way by going beyond detection to discovery. Using its groundbreaking Machine Learning techniques, Vi Dimensions’ software is able to derive meaningful information and actionable insights from vast amounts of real-time streaming autonomously.

DOERS was approached to help craft a brand that is as compelling and bold as the company’s technology and vision.

Vi Dimensions Security Surveillance Branding

Challenges + Process

Telling a story visually is the best way to convey complex technology in an easy to understand way. We work closely with Vi Dimensions to fully understand what its business does, the problem their technology solves and the process of how it works. We then turn this understanding into a strong brand identity and translate its technology into visuals and copy that are both impactful and easily understood by technical and non-technical people alike.

Strong Brand Identity
Visual Storytelling
Digestible Information
Raymond-Vi-Dimensions-CEO

“DOERS has been instrumental in helping us translate some of our raw ideas and abstract concepts into visual pieces and information on the website which helped effectively communicate the features of our product and technology to our customers. We are extremely satisfied and it’s a job well done. Keep it up, guys!”

Raymond Looi
CEO/Co-Founder, Vi Dimensions

The Result

(1)

Strong branding base on process driven research and exploration.

Vi Dimensions Security Surveillance Branding Research Exploration
(2)

Crafting a full set of brand assets that includes logos, colours, fonts and tailored icons etc that will be used consistently on all mediums to create an instantly recognizable and cohesive brand.

Vi Dimensions Security Surveillance Branding Collaterals
(3)

Well structured website and content placement strategy to help visitors navigate through the site and get a good understanding of the company and technology.

Vi Dimensions Security Surveillance Web Design
(4)

Strong call-to-action on all pages to generate leads by creating a clear path for inquiring about the company’s product/services.

Vi Dimensions Security Surveillance Web Design
(5)

Visual storytelling through custom graphics and diagrams works well to convey technical data in an easy to understand way.

Vi Dimensions Security Surveillance Infographic Design
(6)

Easily digestible metrics to capture visitor’s attention and validate the performance of Vi Dimensions’ technology.

(7)

Mobile compatibility website establishes credibility for a company that provides technology solutions and positions the brand as innovative.
(Did you know that 40% of people would choose a different search result if the first is not mobile friendly.)

Vi Dimensions Security Surveillance Mobile Responsive Website