Case Study

DOERS helped Petratec develop an online brand for a global audience.


Petratec Pte. Ltd.


Branding, Website Design + Development, Content Creation + Strategy

Founded in 1982, Petratec transformed from a small local workshop to become the precision engineering arm of Petracarbon, a diversified engineering company based in Singapore.

With Singapore’s push to advance the manufacturing sector, Petratec like many other local engineering firms needed a way to differentiate itself and appeal to a more sophisticated global audience. To do so, Petratec approached us to help redefine its image and position itself as the established firm it is.


Engineering products or services can be complicated to communicate. Our goal is to design a brand new site that effectively highlight Petratec’s technical expertise and position their firm as innovative and forward thinking. Together with a distinctive B2B web design we are able to help prospects appreciate the firm’s experience and specialize areas so that they will feel more confident engaging Petratec over the competition.

Specialized Knowledge
Technical Capabilities
Distinctive & Imaginative

“Working with Doers has been an entirely positive experience. They have offered tremendous clarity in their design proposals as well as flexibility for design changes in their dealings with us. I highly recommend any company to take up your design requirements with them.”

Kenny Lee
General Manager, Petracarbon Pte. Ltd.

The Result


Impactful and visual driven homepage that leaves a lasting impression.
(Studies show that once your page loads, users form an opinion of your brand in .05 seconds.)


Content creation (copywriting) to translate technical information and vision to easily understandable and inspirational copy.


Clear call-to-action buttons to encourage visitors to contact and enquire about Petratec’s services.


Great images and dynamic layouts to create a distinct brand experience for visitors.
(Forrester Research has shown that 90% of customer experience decision makers say that a good experience is critical to their success.)


Customized icons to enhance informational content.


Responsive web design to ensure the web experience is great on mobile as well.
(Did you know that 40% of people would choose a different search result if the first is not mobile friendly.)