— City Developments Limited (CDL)
Modernizing the digital gateway for an iconic developer.
City Developments Limited (CDL)
- Creative Direction
- Website Design & Development
- Backend Architecture
- Content Management System
City Developments Limited (CDL) is a leading global real estate company with a network spanning 106 locations in 29 countries and regions. Its geographically-diverse portfolio comprises residences, offices, hotels, serviced apartments, shopping malls and integrated developments. We partnered with CDL to help revamp and modernize their brand site CDL Homes.
CDL Homes is the gateway to CDL’s prestigious portfolio of residences and serviced apartments. The website use to consist of multiple microsites as the antiquated technology it was built on does not allow new layouts. Navigating the site was a problem and its design became outdated and no longer did justice to the high-end properties it showcases.
Doers helped elevate the CDL experience with a modern brand site that inspires prospects, is intuitive to explore and can be easily scaled with new launches.
The strategy: Tech focus approach to bridge design and marketing
Due to the specifications required by CDL, we approached the website design and development with a tech-focused perspective while being always mindful of the design. Built with a CMS powered by Drupal and integrated with Salesforce, new launches can be easily managed to keep the site fresh and inbound leads are carefully tracked by the marketing team.
The gateway to CDL’s exclusive portfolio
The website’s main role is a gateway to spark inspiration and impress the users from the get go. Pairing well curated images of the developments with a dynamic layout and clean aesthetic, the site’s modern design mirrors the luxurious properties on display.
We wanted to improve the user experience from the old site that was mostly static. By introducing subtle, delightful interaction design to complement the overall aesthetic, we enhance the premium experience of users exploring the site.
Aiding user exploration
Inspiration is only the first part of our user journey and we ultimately want to drive users down the funnel to the respective project pages and eventually converting them to enquiries. We designed the site with a sticky sidebar that aids navigation and strategically placed search and filter features for users to discover what they are looking for. All with clear call-to-actions along the way.
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