— Spotify SEA Premium Still Life 2019
Creating evergreen assets for Spotify Moments
- Creative Direction
- Media Assets
Based on listening habits, Spotify has identified untapped categories and music moments that they would like to win over and needed a set of versatile and evergreen assets that can scale across different platforms.
How do we create original and eye-catching still assets that universally captures the essence of these Spotify music moments?
A still life photo series that creatively combines music elements and moments in fun and unexpected ways.
Versatile brand assets
The versatile still life assets were subsequently used across multiple campaigns and on the official websites in various configurations.
Doers X Pxppl