— Spotify SEA Premium Still Life 2019
Creating evergreen assets for Spotify Moments
- Client
Spotify - Industry
Music Streaming
Scope
- Creative Direction
- Messaging
- Photoshoot
- Media Assets
Spotify moments
Based on listening habits, Spotify has identified untapped categories and music moments that they would like to win over and needed a set of versatile and evergreen assets that can scale across different platforms.
The challenge
How do we create original and eye-catching still assets that universally captures the essence of these Spotify music moments?
The outcome
A still life photo series that creatively combines music elements and moments in fun and unexpected ways.
Photoshoot
Doers had another fun collaboration with Daydream reimagining and bringing to life music moments such as commuting, break time, before sleep, driving in traffic, meditation and exercising.
Versatile brand assets
The versatile still life assets were subsequently used across multiple campaigns and on the official websites in various configurations.
Credits
Agency
Doers X Pxppl
Photography Studio
Studio Daydream
