— Spotify SEA Premium Still Life 2019

Creating evergreen assets for Spotify Moments

  • Client
    Spotify
  • Industry
    Music Streaming

Scope

  • Creative Direction
  • Messaging
  • Photoshoot
  • Media Assets

Spotify moments

Based on listening habits, Spotify has identified untapped categories and music moments that they would like to win over and needed a set of versatile and evergreen assets that can scale across different platforms.

The challenge

How do we create original and eye-catching still assets that universally captures the essence of these Spotify music moments?

The outcome

A still life photo series that creatively combines music elements and moments in fun and unexpected ways.

Photoshoot

Doers had another fun collaboration with Daydream reimagining and bringing to life music moments such as commuting, break time, before sleep, driving in traffic, meditation and exercising.

Versatile brand assets

The versatile still life assets were subsequently used across multiple campaigns and on the official websites in various configurations.

Credits

Agency

Doers X Pxppl

Photography Studio

Studio Daydream