_Art Direction


“DOERS has provided us with great designs coupled with great services which allowed us to present a professional front to our end customers.”

– Lin Jieyuan
Founder, Pikai

(Animation in collaboration with RightClick Studio)

Pikai is an accounting startup which partners with Xero, a leading cloud accounting software company, with the aim of transforming the way SMEs and fellow startups run their businesses using cloud technology.

As Pikai’s services are base on a relatively new technology, it aims to reach out to younger and more technologically savvy business owners and managers.

With this in mind, DOERS created a brand identity with a youthful and upbeat persona for the company, including a website that appeals and educates these early adopters of its services.

In addition, DOERS art directed and crafted the character and script for an animation video that introduces the benefits of Pikai’s cloud accounting services with the help of our friends from RightClick Studio.

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