Autodesk Memento
From photos and scans to high definition 3D models. A powerful tool that makes Reality Computing scalable and accessible for everyone.
Client
Autodesk Memento
Services
Branding, Website design
Autodesk Memento is a groundbreaking end-to-end solution for converting any captured reality input (photos or scans) into high definition 3D meshes that can be cleaned up, fixed, and optimized for the Web, mobile or 3D printing / fabbing.
Our collaboration first started when Memento, a division under the software giant Autodesk, was looking for a fresh identity and website design to transit from technology preview to public beta.
A professional-grade tool easy enough for the public, Memento’s guiding principle has been the simplifying of previously complex and expensive processes, which inspired our minimalistic approach for the design.
It was a joy collaborating with the Memento team and being involved in such a revolutionary project. Our journey continues as we are currently working on the user interface and user experience for the software. Stay tune.
Testimonial
Dance is a diverse and expressive medium. The motion and flow of it is captured in the logo through a series of abstract shapes symbolizing the 5 key audiences and showing them coming together around the word “Central”, which represents the web portal and heart of the brand.
Identity
An understated and minimalistic logo that fits Memento’s philosophy of simplicity and allows the 3D models and software experience to take center stage.
Website
With a clean and minimal aesthetic, the website keeps in line with the overall brand direction.
Icons
Inspired by the line based logo, a set of icons was designed for the website to visually enhance the content and communicate ideas.