Straits Shutters And Blinds

Tailor-made window shutters, stylish window shades, and elegant blinds for all your spaces.

Client

Straits Shutters And Blinds

Services

Art Direction, Branding, Website design & development, Graphic & Collateral Design

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Straits Shutters And Blinds is a partner of Norman Window Fashions – one of the world’s largest and most well-respected manufacturers of window coverings with over 30 years of manufacturing excellence and long-standing commitment to quality and craftsmanship.

Together with their trusted partner, Straits is able to provide a high level of personalized solutions for discerning homeowners looking for fine window furniture.

As such, DOERS was entrusted to help Straits craft a brand that is quietly sophisticated and resonates with its products and clientele.

A website, which is an extension of the brand was also developed to help showcase its philosophy and extensive product range.

Testimonial

Loved the professional yet personal service from DOERS. We wanted something simple and understated, yet still warm and classy, and DOERS delivered magnificently! Thanks guys!

– Ang Teng Yen
Founder, Straits Shutters And Blinds

Identity

Shutters, shades and blinds. Through their functions, strips and panels interplay with light in interesting manners, creating different shades of illumination. We used this idea and apply it to a typographic logo to create Strait’s unique and understated brand identity.

Colours

A desaturated purple blue with grey colour scheme was picked to exude a quiet sophistication while also providing a neutral palette to complement the colours from the product range.

Fonts

Website

Applications

View other works