Caniche Grooming House
When passion becomes a profession. Transforming the love for dogs into a new dog grooming business.
Caniche Grooming House is a new dog grooming company set up by the owner to translate her love for dogs into a career. Beginning as a hobby to groom her poodle, she accumulated the expertise and experiences needed to take a leap of faith in pursue of her passion.
As a small company, the brand is intimately tied with the owner who interacts closely with her clients and personifies the brand. We set to create an identity that captures her feminine personality with her poodle as the centerpiece.
Soft, feminine hues were chosen to embrace the owner’s and brand’s dainty personality.