MediShield Life

Like an umbrella in a storm, Medishield Life is a national health insurance scheme that keeps you and your family covered, always.


MediShield Life


Newspaper Advertisement Design

Share on FacebookTweet about this on TwitterPin on PinterestGoogle+
(In collaboration with Little Red Ants Creative Studio)

MediShield Life is a national health insurance scheme that provides lifelong protection for all Singapore Citizens and Permanent Residents against large medical bills.

As part of a nation wide campaign to introduce this new scheme to the public, DOERS was in charge of designing the newspaper advertisements that will be rolled out in different languages across all the major newspapers.

Working closely with the Ministry of Health Singapore in collaboration with Little Red Ants Creative Studio who did the television ad, we translated and bring to life a print concept that ties in closely with the video, which depicts people from all walks of life aided by the new health scheme on their road to recovery.


The challenge was to depict the road of recovery taken by the various characters in the television advertisement, as we are restricted to only one print design for the newspaper. In the end, we came up with a graphical approach using a half screen transition so that the cast members metaphorically step out from the hospital and onto their “path” to recovery.


From the initial sketch to the final scene, we blended together photos from actual locations and photoshoots to create familiarity and ensure the design relates cloesly to Singaporeans.

Final Advertisement

The final design was featured on The Straits Times (English), The Sunday Times (English), Today (English), Lianhe Zaobao (Chinese), Berita Harian (Malay), Berita Minggu (Malay) and Tamil Murasu (Tamil) to reach out to all audiences.

View other works