Cutting edge and sexy kitchen appliances from the Land of the Rising Sun.
Fujioh was set up in 1993 specializing in cutting edge, home kitchen appliances. With links to its parent company Fuji Industrial Co, Ltd. Japan, which is the NO.1 cooker hood manufacturer in Japan, Fujioh is well known for its specially designed Oil Tech series with oily Asian cooking in mind.
DOERS was engaged to conceptualize and design a series of informational collaterals for its new range of high performance, sexy cooker hoods and induction hub targeted for a modern audience.
Dance is a diverse and expressive medium. The motion and flow of it is captured in the logo through a series of abstract shapes symbolizing the 5 key audiences and showing them coming together around the word “Central”, which represents the web portal and heart of the brand.
The collaterals were eventually designed to mirror the clean and modern aesthetics of Fujioh’s latest cooker hoods and induction hubs.