Cha Cha Cha
A fresh and zesty take on one of Singapore’s oldest Mexican Restaurant.
Client
Cha Cha Cha
Services
Art Direction, Branding, Website design & development, Graphic & Collateral Design
(Photos courtesy of Eric Yip)
Cha Cha Cha is one of Singapore’s oldest Mexican restaurants and prides itself on serving fuss free Mexican food in its family friendly environment for the last twenty-five years.
The zesty restaurant has two outlets in the vibrant dining district of Holland Village and Sixth Avenue off Bukit Timah Road.
DOERS was asked to help refresh Cha Cha Cha’s branding and cook up a mouth watering website that will help the brand reach out to new audience. Our mission – to make the brand new Cha Cha Cha as vibrant, colourful and tasty as the food they serve.
¡Buen Provecho!
Testimonial
Doers did an excellent job in breathing new life into our website and improving the layout of the menu. They understood what we wanted immediately and were quick to deliver.
Identity
The logo was outdated in terms of its colours and patterns. Besides an updated version of the old logo, we also created a modern interpretation that preserves its silhouette as a link to its rich history while introducing a new set of modern Aztec inspired patterns within it.
Applications
Using both the old and new identity as the building blocks, we translated the brand across Cha Cha Cha’s various collaterals to bring out its new fresh and zesty image.
Website
A highlight of the rebranding was to revamp the old website to better translate the new brand experience. Filled with fresh images, digital menus and seasoned with attention and details, we cooked up a site to let visitors have a taste of Cha Cha Cha right from their screens.