SSO On Campus
An invitation to experience a slice of Singapore Symphony Orchestra’s upcoming Europe tour on campuses.
Client
Singapore Symphony Orchestra
Services
Art Direction, Graphic & Collateral Design
As part of their Europe tour and ongoing effort to promote orchestra music to the general public, Singapore Symphony Orchestra is bringing a preview to their “SSO On Campus” series where selected pieces from the tour repertoire will be performed to an audience of students, teachers and family members.
Approached to conceptualise the artwork for this concert, DOERS crafted a series of promotional and event materials that invite audiences to join SSO on the first stop of their European tour in Singapore, before they head off to perform in 5 cities spread across Germany and Czech Republic.
Testimonial
A good design partner to have, and we would definitely love to work with DOERS again!
Marketing Executive, Singapore Symphony Orchestra
Concept
From Singapore, the home of Singapore Symphony Orchestra, the group will embark on their journey to perform in 5 European cities – Berlin, Munich, Mannheim, Dresden and Prague.
Our idea is to translate this musical journey visually, starting with an abstraction of Singapore as the core and starting point. Using red, white, yellow and blue, which are flag colours from the 3 nations, we then piece together the artwork layer by layer, slowly weaving typography (names of the European cities) and blending them creatively with silhouettes of musicians around the island city.
Applications