SSO Outreach Concerts
A series of free concerts organized by Singapore Symphony Orchestra to bring music to the masses.
Client
Singapore Symphony Orchestra
Services
Art Direction, Graphic & Collateral Design
Continuing our collaboration with Singapore Symphony Orchestra (SSO), DOERS was invited to help design a collection of collaterals to promote and accompany a series of outreach concerts held island wide across Singapore.
To come up with the collection, we developed an overall visual theme that ties up all the concerts in the series, while crafting different permutations to customize the event and promotional collaterals for the various concert locations like the Singapore Botanic Gardens and University Cultural Centre in National University of Singapore.
Testimonial
Doers was very accommodating to our design needs and have exceeded our expectations! We’re very pleased to have worked with them and would definitely love to partner with them again in the future!
Marketing Executive, Singapore Symphony Orchestra
Concept
The outreach concerts are platforms for SSO to introduce their music to the masses, whereby a majority of the audiences are people who have never been to a SSO concert. We wanted the collaterals to reflect the lively, lighthearted and friendly atmosphere of these concerts, which are sometimes like carnivals themselves.
This can be seen in the illustration style we adopted and the fun little details we sprinkled along the way to make every location unique and customized. Each location also has their own colour theme to differentiate themselves within the collection.
SSO Classics In The Park
– Singapore Botanic Gardens
SSO On Campus
– University Cultural Centre Hall, NUS
SSO Tan Chin Tuan Centennial Concert
– Anglo-Chinese School, Barker Road
SSO Lunchtime Concert
– Victoria Concert Hall