Pathway 5

The right to own beautiful furniture by making European designer furniture more accessible to all.


Pathway 5


Website design & development

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Pathway 5 is an online service conceptualized by a couple to help other like-minded furniture lovers acquire original European designer furniture at the right price.

Approached to design a digital home for Pathway 5, we drew inspiration from the black and white photos of Chinese Shophouse pathways – taken by the couple themselves who live in one and where the brand name originated from.


Doers did a great job of creating my website. They were good listeners and clearly understood the mandate. They came up with interesting solutions and executed the project within the agreed timeframe. I would not hesitate to recommend them.

– Philippe Machet
Founder, Pathway 5



The eventual design for the website is dedicated to showcasing the owners love for design, architecture and furniture, delivered in an understated minimalistic style amidst the rich black and white imageries where colours reveal themselves teasingly to visitors exploring the site.

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