The Sushi Bar

A hidden gem serving traditional and modern takes of Japanese cuisine.


The Sushi Bar


Branding, Graphic & Collateral Design

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The Sushi Bar started out as a cozy hole-in-the-wall Japanese restaurant located in the bustling shopping district of Orchard Road. From humble beginnings it has since gained popularity for its signature sushi dishes.

Helmed by Chef Eugene who is dedicated to his craft, DOERS was commissioned to design a brand identity and menu that matches his personal and modern take on well-loved Japanese cuisine.


Passionate about their work, DOERS delivered professional service with one of a kind ideas. Totally love their work for The Sushi Bar!

– Eugene Ryan Heng
Owner, The Sushi Bar


The logo is a blend of tradition and modernity. Flanked by contemporary fonts for the english letters, the centerpiece is framed by a circular brush stroke. Within it lies the traditional kanji character for “sushi”, which is a combination of both the character for “fish” and “delicious” – an embodiment of the brand spirit and dishes they serve.


A slightly offbeat color palette of dark navy and orange was deliberately chosen to give the brand a modern twist.


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